SEO News

Shoppers Holiday Shopping

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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. It’s probably a number of last-minute shoppers – so be ready! Mobilize your PPC ads to reach these shoppers – include store hours...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers felt free shipping, without any conditions attached, was extremely important, up from 58 percent in 2012. Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a...

  5. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This not only creates a positive experience for shoppers and reduces non-converting click...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Google reported earlier this year another trend in mobile shopping; 84 percent of smartphone shoppers surveyed said they used their device to make purchase decisions while in the store. Adobe reported retailers like Macy's and Target are prepared...

  7. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    A Google consumer survey showed that 49 percent of shoppers say they know when they'll do their holiday shopping. By cross promoting in-store related items and accessories you reinforce the most popular behavior of showroom shoppers, which is to...

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    The motivation of shoppers changes each week during the holiday season. Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide additional leverage throughout the year as well as the holiday...