Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. Anonymously identifying and matching IP addresses of store Wi-Fi to see if they are in a store while accessing your mobile site is a good way...
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
Savvy Shoppers Rule For retail, more shoppers are making their decisions before going to the store or buying online, and search plays a critical role in the reach and consideration phase. To learn more about mobile PPC, here are a few tips for...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
Advertising endeavors for those retailers partaking in Free Shipping Day may be substantial or minimal, but holiday-hungry, at-home shoppers are likely to take advantage of such a deal. Many things change prior to Black Friday and Cyber Monday...
This is important as we continue to move into the post-PC era, where high-intent mobile shoppers aren't just purchasing items online but are armed with the computing power to bring pricing transparency into the store with them.
Cyber Monday continues to be the blockbuster day for retailers online, garnering more clicks than any other day, but the five day period between Thanksgiving and Cyber Monday is growing in importance as shoppers look for deals throughout the week.
In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.
Online Shoppers Are Socially Savvy, Hungry for Deals Shoppers referred from social networks such as Facebook, Twitter, LinkedIn and YouTube generated 0.34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011.
These are all features which make the online shopping experience more intuitive for shoppers by themselves, and together offer a definite user experience that is difficult to compete with. These are great features which adds even more to Google’s...
American marketers have done a masterful job at crafting the traditional kick-off of holiday shopping into an event most shoppers revere," said Qualtrics Chief Marketing Officer Danielle Wanderer. According to a recent study by the National Retail...
International shoppers are also more likely to abandon their cart during shopping sessions. Tablet traffic is most popular from shoppers in Hawaii, at 11.56 percent of all traffic. Four other states have ten percent or more shoppers using tablets...
Sometimes holiday shoppers are promiscuous, and only want you for a one-night stand, I say let them! Remind Shoppers of Shipping Deadlines That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after...
The holiday season is nearing and retailers everywhere are gearing up to attract an influx of shoppers. Now, German shoppers are increasingly turning to a British department store when they shop. In doing so, retailers can use their websites to...
My previous column, "10 Conversion Boosters for Ecommerce Pages", focused on creating an exceptional shopping experience on product pages, but ultimately, the goal is to get those shoppers to checkout.
These two renowned stores may seem to be extremely similar especially to those who aren’t avid shoppers (Macy’s? The holiday shopping season happens inevitably every year, drawing the public into the appeal of the top retail brands within the...
Ways to Win Shoppers at the Zero Moment of Truth” is another of Google’s recent initiatives to help retailers connect with customers when it matters most. They’ve just announced their investment of over a quarter of a million dollars in Google PLAs...
The holiday shopping process begins long before shoppers enter a store. For this reason, mobile advertising was an important contributor to the holiday 2011 season, where we saw 38 percent of mobile shoppers make a purchase directly from their...
Compare that number to 25 percent of all holiday shoppers you can start to understand not only early shoppers, but the differences by devices. Thirty-three percent of mobile and tablet shoppers started before Halloween.
By reaching those individuals that spark conversation and carry great amounts of social capital, brands are able to better land their messaging and increase potential reach.percent of influencer impressions are made on Facebook (Source: Forrester...
