SEO News

Shoppers Holiday

  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. It’s probably a number of last-minute shoppers – so be ready! Mobilize your PPC ads to reach these shoppers – include store hours...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. In December, Marin research showed smartphone CPC lower than desktop and tablet – even...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers felt free shipping, without any conditions attached, was extremely important, up from 58 percent in 2012. Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a...

  5. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This not only creates a positive experience for shoppers and reduces non-converting click...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    But when it comes to buying all those toys on the most-wanted list, mobile shoppers and Furby enthusiasts will likely have a good experience at Toys "R" Us, which came in second out of the 100 top retail sites examined for mobile.

  7. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    The motivation of shoppers changes each week during the holiday season. Determine Your Seasonal Offers: By now you should know what worked last year and what you plan to offer during the holiday season this year.