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Shoppers Customer Acquisition

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  1. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    PLAs display an image of the product that (hopefully) matches the consumer’s query, because shoppers are very visual animals. Continuing the status quo without any creativity and optimization will yield diminishing returns and/or increasing costs...

  2. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Online Shoppers are More Responsive to Paid Search Advertising Significant performance improvements in click through rates suggest shoppers are more willing and confident about shopping online. Echoing the point above, lower average order volumes...

  3. Search Engines And Legal Issues

    A meta search service for online shoppers taps into another meta search service for shoppers, and a lawsuit results. Overture sued over Fast acquisition News.com, May 8, 2003 http://news.com.com/2110-1024-1000543.html