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  1. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    To add an additional twist to the January fitness boom, TRX targeted holiday shoppers using TrueView remarketing. When TRX recently introduced a new product – the TRX Rip Trainer – Packowski mounted a YouTube TrueView in-search and in-display video...

  2. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Significant drops in the average cost-per-click indicates that paid search campaigns are better managed and advertisers are targeting shoppers more effectively. Online Shoppers are More Responsive to Paid Search Advertising

  3. Shopping Search Engines Fuel Online Sales

    Shoppers can search for either a specific product or by category. In conclusion, McEldowney emphasized that people who frequent shopping sites are savvy shoppers. Many of these search engines offer specialized features that allow shoppers to...