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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Shoppers tend to buy one bouquet at a time and we incorporated suggestive up-selling as part of the checkout sequence. For instance, while everyone else is relying on a shopping cart to address the other tasks in a typical shopping domain, you may...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are gaining ground. Big data app company BloomReach today attempted to make the shopping experience...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Shoppers didn't just engage with mobile paid search this holiday, they also turned to branded mobile apps. In the U.S.seasonal shoppers turned to these deviceson key 2013 shopping dates with more than one out of every three paid search clicks...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. The close of 2013 represented just over a year of the service running in full, and...

  6. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers felt free shipping, without any conditions attached, was extremely important, up from 58 percent in 2012. Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a...

  7. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This not only creates a positive experience for shoppers and reduces non-converting click...

  8. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. The first change is the addition of more controls for users...