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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. Ask many search marketers what their number one goal is and they'll probably tell you it's to...

  3. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Shoppers tend to buy one bouquet at a time and we incorporated suggestive up-selling as part of the checkout sequence. For instance, while everyone else is relying on a shopping cart to address the other tasks in a typical shopping domain, you may...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are gaining ground. Big data app company BloomReach today attempted to make the shopping experience...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. The close of 2013 represented just over a year of the service running in full, and...

  8. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers felt free shipping, without any conditions attached, was extremely important, up from 58 percent in 2012. Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a...