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  1. Secret Sauce LoMo Tips for More PPC Sales

    The more information you give Google, the more they can share with online shoppers and searchers. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Although the behavior of consumers is changing, the majority of shoppers do still buy in-store. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed...

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. Mobilize your PPC ads to reach these shoppers – include store hours, directions, and highlight your Black Friday-specific promotions.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  5. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.