TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. Mobilize your PPC ads to reach these shoppers – include store hours, directions, and highlight your Black Friday-specific promotions.
In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...
As such, retailers are big spenders on paid search advertising, because it's the most effective medium to engage and influence these shoppers while they are actively searching for product information and making purchase decisions.
Remember, make sure your mobile strategy is optimized all the way through to the post-click to create a well-rounded experience for shoppers and encourage repeat visits. Be sure to tailor device strategies to create a seamless experience for shoppers.
Google Special offers highlight a deal for shoppers right on the search page, which distinguishes your store and products: Google Seller Ratings: AdWords seller ratings are an important trust indicator for AdWords shoppers.
They can also target precisely and efficiently by setting Shopping campaign bid strategies on campaigns, ad groups or product groups and reach shoppers on the go by automatically setting a mobile bid modifier, DoubleClick adds.
Google says these videos, which feature shoppers with their purchases, started trending a few years ago and searches for "back to school haul" on YouTube are up 70 percent this year, while searches for "dorm hauls" on YouTube increased more than...
When shoppers on your e-commerce site are looking for something, how do you help them find it? A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement.
According to the National Retail Federation’s 2014 Back-to-School Survey, college shoppers will spend a total of $48.4 billion on college supplies such as dorm supplies, clothing, and food, up from $45.8 billion last year.
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.
Special occasion keywords largely dominate the list and the majority of items listed are geared towards female shoppers. Google AdWords data from Q2 2014 on the top 530 apparel keywords. The metrics covered in AdGooroo's Retail Apparel and Paid...
Younger shoppers, or a more tech savvy audience will inversely be more likely to browse and purchase using mobile. Browsers on mobile devices have different search and shopping behavior than website shoppers.
What is being most heavily advertised – and what is being most heavily clicked on by potential shoppers? Shoppers time their back-to-school shopping to the school start date, with 73 percent of shoppers filling their carts three weeks to more than...
With all the scam reports out there, online shoppers are understandably cautious about handing over their credit card details willy-nilly. Interested in some real-life evidence of how A/B testing can generate significant lift in profit?
Ecommerce merchants can use this data to tailor their marketing budget to make more sales and increase product exposure on the sites that online shoppers frequently use to find great deals on products.
Shoppers can upload a photo of, for example, a pair of women's shoes and be able to locate where those shoes are sold. Reverse image search gives results not based on a word search but on a search of visual content.
Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.
This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. Ask many search marketers what their number one goal is and they'll probably tell you it's to...
Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and...
The report also showed search engines were the number one resource used by consumers looking for automotive information, and Kenshoo said informing shoppers about their options drove engagement. Do you market for the automotive industry?