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  1. Product Listing Ads – An Evaluation

    By the end of this month product listing ads (PLAs) will transition to "Google Shopping Campaigns," featuring different campaign functionality for advertisers but the same essential end product for consumers using Google to shop: a box with images...

  2. Reaching the College Market With PPC

    According to the study, 58 percent will use their smartphone in some way as they shop for college items. The local component is also critical, since about 13 percent will shop at small/local businesses to stock up for classes.

  3. 10-Point Google Analytics Implementation Checkup

    Much like my auto shop performs a 10-point inspection and I know my car can run down the road, it still doesn’t hurt to know that it is running right. Before you perform any online marketing initiatives or optimization efforts, it is critical you...

  4. 3 Ways to Extend Your Products Into Social This Holiday

    At the very least, a retailer's top products should be in all oft-visited channels as consumers travel between discovery and shop modes. Many will list off comparison shopping engines (CSEs) like Shopzilla, Shopping.com, and The Find, or online...

  5. 17 Keys to Success in Social PPC

    Where do they work, shop, play? Social PPC is becoming an important part of the online marketing toolbox. While social PPC won't replace Google AdWords any time soon, it's become an effective source of incremental leads and sales for savvy businesses.

  6. The 10 Best Ways to Generate Traffic Without Google

    If you have a Honda repair shop, you might want to consider producing a video on how to change the oil – this one has generated more than 25,000 views. Having a mix of trophy and long-tail phrases ranking in Google search engine results pages...

  7. Google Reveals What New & Expectant Parents Search For

    Once the baby comes (and they presumably have less time and money to shop), parents want to make the most of what they have. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on...

  8. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Argentina Web users are more likely to view online video content.

  9. Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?

    Doritos' "Crash the Super Bowl" campaign, seven years old at this point, is a shop-worn concept, but it still works. And based on YouTube's pre-game data for 2014, it looks like the online views of this year's Super Bowl commercials are running...

  10. 4 Ways to Expand PLA Success in 2014

    They should then put themselves in the mindset of consumers and optimize each product in the feed with the information that's relevant to they search and shop. Google's Product Listing Ads (PLAs) have become one of the premier ways for online...

  11. How Much Should You Spend on SEO Services?

    For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. Keep reading for all the information you'll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful...