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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Have a small shop focusing on specialized services? For each client ready to invest, we decided to test all online marketing channels which only included these three: The lessons are in no particular order, but include challenges from starting...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. It is also worth considering adapting ads to target...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a...

  4. Google Reveals What New & Expectant Parents Search For

    Once the baby comes (and they presumably have less time and money to shop), parents want to make the most of what they have. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on...

  5. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Argentina Web users are more likely to view online video content.

  6. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Online inventory: This influenced a large percentage of shoppers – 82 percent will shop at another online site when the original site does not have a specific product in stock. Google paid search results that included pictures of products...