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  1. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Online inventory: This influenced a large percentage of shoppers – 82 percent will shop at another online site when the original site does not have a specific product in stock. Google paid search results that included pictures of products...

  2. 4 Ways to Expand PLA Success in 2014

    They should then put themselves in the mindset of consumers and optimize each product in the feed with the information that's relevant to they search and shop. Google's Product Listing Ads (PLAs) have become one of the premier ways for online...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. This year's holiday retail season shows trends already emerging – like when people will shop, what products they're interested in and what devices they...

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Relatively small companies abound, with 23 percent of respondents working for a shop with 11 to 50 employees. At the same time, they were increasingly tasked with email marketing (15 percent) and online media (9 percent), as well as a variety of...

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Why Age we like some of the same things, but would never shop for them in the same fashion. I do almost all of my shopping online, while my mom would hesitate and feel utterly exposed if she were to enter her credit card in an online form.

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    As they shop they will be reinforced with your message and if they decide to purchase online your business still benefits. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be...