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  1. Target Adds Product Search to App in Time for Black Friday

    We believe the new shopping lists and maps make it easier than ever to shop target. Many Black Friday shoppers have already begun scouring preview flyers and formulating their plan for pushing, shoving, and sprinting their way to the items on their...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Have a small shop focusing on specialized services? The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. The lessons are in no particular order, but include challenges from starting...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. It might sound surprising, but customers start...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Shop +4.32 percent Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven...

  6. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Even with the glowing reviews for paid search, Shop.org's executive...