SEO News


  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Even with the glowing reviews for paid search,'s executive...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a...

  3. Google Reveals What New & Expectant Parents Search For

    Once the baby comes (and they presumably have less time and money to shop), parents want to make the most of what they have. They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the...

  4. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. This should be obvious – after all, not all English-speaking countries are alike.

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    How long did you shop? How did you shop for this product or service? It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not something...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    To get started, create a broadly-focused test that asks users how they would shop for products in your category. Next, do a narrowly-focused test on your website, screening only for users that are likely to shop for your category of services.