After the proposed change, "Shop for dslr camera on Google" now is clearly labeled "Google Shopping Results," with the Sponsored link located directly to the right, and everything is contained in one single box.
If you have ever frequented a particular coffee shop or restaurant, there are likely a few baristas or waitresses that know you by name. When you’re sick it’s very easy to tell. You may have aches and pains, a fever, sore throat .the list of...
These are all questions you could answer instead of “Does ‘buy’ work better than ‘shop’? A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and had an uncanny...
When it comes to online retail in particular, we have been told that social will change the way people shop, presumably because recommendations from friends carry more weight than results from a search engine.
This is becoming more and more important with the convergence of second screen, or even local advertising, as people shop on the go. This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
If you give consumers the right reasons to buy now or shop today, they’ll arrive at that conclusion themselves. still requires 8 characters, while something longer and nearly as meaningless such as ‘Shop and Save at Target.com’ requires more than 20!
It was just a year ago today that we launched this amazing shop on the interwebs to offer the best in digital content," Google said on Wednesday. Google Play is celebrating its first birthday today, and is doing so by giving away free and cheap...
Set up a campaign for a local appliance repair shop, forgot to set local geotargeting. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more than I could fit in one column!
Take coffee shop loyalty cards: if you start with 1/8 stamps on your card, then you’re 12.5 percent of the way to a free coffee. All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing...
This is built around pre-set rules for when, where and to whom ads appear, meant to have a "one stop shop" appeal that still preserves some level of customization. For years Google has tried to court SMBs into search marketing through various means.
Just keep in mind, not every country will let you get one without having a shop inside their country. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours straight.
A device like a laptop or tablet could be a home/work computer, or might be used in a coffee shop or on the train. These bring together the converging world of device types to help advertisers target users based on keywords and context together.
Q: Where does a publisher who is considering the Google Catalog platform look to find the breakdown of visits (or percentage of visits) by category to see if people are really using Google Catalogs for to shop for more guy type stuff such as...
Search engines are the virtual malls where searchers window shop for their next purchase, from whichever device is most convenient. By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows...
The perception that your company is a “chop shop” and doesn’t treat employees well can hurt future recruiting efforts. Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of...
And how about something much softer - the passion of Kid Icarus, a small neighborhood screen printing shop is captured in this wonderful video: No one links to boring pages. Some of the most important pages in telling a client’s story are as dull...
Ignoring these spaces can be seen by potential customers as a negative for your business, leading them to shop elsewhere. Part way through the transaction, one of the senior guys tells me they don't sell from the shop.
It's just that data analysis as a one man shop on an enterprise website takes time. SEO reporting is certainly one recurring debate we see in our industry. How much SEO reporting is too much? Reporting can definitely drag on productivity; so where...
Creating content for all the selection criteria and filter options in your shop will be a lot of work and users don’t even benefit from all that effort. An ecommerce site offering a large product range comes with various SEO challenges.
Many factors succeed in determining the way in which Internet marketing tactics are handled throughout the year, but no matter what year it may be, there are always events that are going to change how (and what) the public searches, how they shop...
