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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. It might sound surprising, but customers start...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Shop +4.32 percent Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Even with the glowing reviews for paid search, Shop.org's executive...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a...

  5. Google Reveals What New & Expectant Parents Search For

    Once the baby comes (and they presumably have less time and money to shop), parents want to make the most of what they have. They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the...