SEO News


  1. Your Job Is to Make Google Look Good

    For example, if you had a site that sells shoes, and someone searched on "women's running shoes" and then arrived at your site, what might they be looking for? Some shoes to buy Types of running shoes (e.g.track, cross country, etc.

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Put yourself in your prospects’ shoes and think about what matters to them. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marin said the results of the research are better understood when we put ourselves in the customer's shoes: Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels?

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    If I search for Black Rain Boots, it’s obvious that at this time I wouldn’t be interested in a pair of sandals or tennis shoes. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along...