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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marin said the results of the research are better understood when we put ourselves in the customer's shoes: Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels?

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    If I search for Black Rain Boots, it’s obvious that at this time I wouldn’t be interested in a pair of sandals or tennis shoes. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along...

  4. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    So what will rank high for "tennis shoes" is not the same as what will rank for "hair loss". Why it is so hard to tell what it will take to increase your rankings for specific search phrases? Sometimes it seems remarkably easy, and other times it...