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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  2. 15 Ways Clients Can Build a Better Relationship With Their SEO Provider

    If that's a deal breaker, that's fine – and honestly it might be one for me if I were in your shoes. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we do, and as I see...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    If I search for Black Rain Boots, it’s obvious that at this time I wouldn’t be interested in a pair of sandals or tennis shoes. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along...

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    For example, an ad for a pair of shoes I'm looking at brings me to a mobile-optimized page featuring the shoes and a way to buy them, rather than pointing me to a more generic page where I have to look around for the shoes I want, and then figure...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    So what will rank high for "tennis shoes" is not the same as what will rank for "hair loss". Why it is so hard to tell what it will take to increase your rankings for specific search phrases? Sometimes it seems remarkably easy, and other times it...

  6. 5 Google Dynamic Remarketing Ads Best Practices

    Target knows you're more likely to buy shoes than the guy next to you since you've already been to their store. Moreover, Target can show you specific shoes you looked at, and items that relate to those shoes (shoe categories, related shoes, etc.to...