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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Moth balls - Sweet shoe polish with sprinkles of ammonia Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  2. SEO Fail! 10 Most Commonly Overused Website Techniques

    Imagine if in a brick and mortar you had to decipher how to get into the store just to get to the shoe section? Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because...

  3. Build Relationships, Not Links

    If your client sells shoes and you approach a fashion blogger with a free pair to review, their conscience (and their shoe addiction) will make them happy to review. Build relationships, not links. If you’re in the business of link acquisition and...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Gagnon's journey started in August 2011 at a Las Vegas shoe show to do market research. Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without a clear strategy and agile...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    I recently received an email blast advertising a shoe sale on a well-known shoe website. I didn’t think I needed new shoes (WHAT? and deleted the email. A few days later I found out about a business trip and decided I wanted to find a red pair of...