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  1. Learning to Carry Your SEO Baggage

    Whether you’ve been hit algorithmically, manually, or maybe just you know there’s some sketchiness behind you and you’re nervously waiting for the other shoe to drop, you have to deal with the links from your past.

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Moth balls - Sweet shoe polish with sprinkles of ammonia Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  3. Build Relationships, Not Links

    If your client sells shoes and you approach a fashion blogger with a free pair to review, their conscience (and their shoe addiction) will make them happy to review. Build relationships, not links. If you’re in the business of link acquisition and...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Gagnon's journey started in August 2011 at a Las Vegas shoe show to do market research. Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without a clear strategy and agile...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    I recently received an email blast advertising a shoe sale on a well-known shoe website. I didn’t think I needed new shoes (WHAT? and deleted the email. A few days later I found out about a business trip and decided I wanted to find a red pair of...