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  1. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Google also handed out four $5,000 college scholarships, tablets, and T-shirts to four other National Finalists in the Doodle 4 Google competition. Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S.

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Nailed it: "Mens Dress Shirts" Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three simple tactics that can drive quick wins.

  3. Microsoft Opens Online Scroogled Merchandise Store

    The campaign has been both web-based and on television, but they have now stepped it up even further by releasing a line of Scroogled branded items such as T-shirts and mugs. Microsoft has escalated their war on Google with their Scroogled campaign.

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    A Picture Sells a Thousand Shirts Not only is the sheer volume of visitors huge, but those eyeballs were often net-new customers coming in from head, torso, and long-tail queries. As any good online marketer knows, organic traffic isn’t "free," but...

  5. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Here’s this year’s Google Pride logo from its worldwide logo design contest, which will be printed on shirts worn by Googlers as they march for the eighth year in the Pride Parade on June 30: Google is celebrating gay pride month in a big way.

  6. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For CafePress, a site which specializes in T-shirts and mugs of every stripe, optimizing around three terms which all have the same intent – "find me a T-shirt from the movie the Hangover". What’s often highlighted are the dos and don’ts in terms...

  7. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google also has no data on Joe's Shirts without any Google Seller Ratings, another knock against them. If a first-time shopper on Google Shopping sees two stores, one, Walmart, a store they've shopped inside before, and another, Joe's Shirts, which...

  8. 15 Ways to Make Small Budget Content Creation & Marketing Work

    These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart...

  9. 4 Opportunities to Successfully Optimize the Full Conversion Funnel

    On many e-commerce sites, multiple choices are offered to consumers in order to up-sell and cross sell items (think “multiple colors of shirts” and “users also bought this” type of options). In search engine marketing we often speak of “levers...