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  1. Why Google's Hummingbird Algorithm Isn't for the Birds

    Do a search for [Where can I buy a Larry Bird shirt]. With better meaning and context of understanding, I believe Google is connecting, via their Knowledge Graph, Larry Bird the basketball player with the context of the team he's most famous for...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Is it the shirt? One of the game-changing benefits the Internet handed to marketers is targeted marketing. The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing...

  3. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Drive traffic to your merchandise: Want viewers to buy that new T-shirt you're wearing in your video? YouTube has been very busy this summer, rolling out a several new features for YouTube Partners and Content Creators in just the past few weeks.

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For CafePress, a site which specializes in T-shirts and mugs of every stripe, optimizing around three terms which all have the same intent – "find me a T-shirt from the movie the Hangover". What’s often highlighted are the dos and don’ts in terms...

  5. 4 Ways to Create a Better Website Experience for Users & Search Engines

    Would you show up at someone’s front door for a first date with your zipper down, or go to a big job interview with a huge stain on your shirt? But while piece-mealing an SEO project, band-aiding, or adding features/content, has the role of your...

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    So your shirt product listing may appear for the search ‘t-shirt’ if you are bidding on that term (this is also influenced by how much you are bidding and the relevancy of your product). Online merchants who aren’t ready for the switch will face...