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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    How about free shipping on your textbooks to warm ya up? Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Expedite their shipping. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Earlier that day, Don asked Lisa to develop a content...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    All the competitors are offering free shipping both ways, so in order to stay competitive it’s probably not recommended to continue to charge $10 for shipping. Let’s face it, not only is PPC getting more competitive, but the competition is getting...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Free shipping: This was a much more important factor for customers determining where to purchase from online. Sixty percent of shoppers felt free shipping, without any conditions attached, was extremely important, up from 58 percent in 2012.

  5. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Your Shipping Requirements: You need a strategic plan for a sustained marketing effort throughout the season (probably 4-6 weeks long). In fact, in the past I've worked with retailers who have moved their drop-dead shipping dates in order to...

  6. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Does having 'free shipping' or specific price points in a retailer's ad drive the likelihood of ad being clicked? Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted goodies from sponsors...

  7. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Consumer electronics shoppers were more likely to make a purchase if there was a back to school promotion, free shipping offer or one day sale. Google combined search trends with surveys to showcase 2013 back-to-school shopping behavior online.

  8. Do the PPC Engines Reward the Right Behaviors?

    An example given in the article is businesses who say they are committed to total quality, yet incent and reward employees for shipping products on schedule, even with errors and defects. Originally written in 1975, the article was already a...

  9. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Old Navy goes as far as letting the consumer know at what cart threshold he/she can expect to receive free shipping. Free Shipping and Other Offers Included in Title Tag Offering free shipping has increasingly become necessary for all ecommerce...