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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Rise and shine when they are already on social! The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. If you think about it, everyone is selling, whether you’re a...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  4. How to Create ‘Passion Pieces’ That Inspire People to Link

    This creates fantastic opportunities for passion to shine through. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion. Yet somewhere hidden within any client there’s a reservoir of...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    That’s when lite SEO audits shine. SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant amount of time and effort. They also often come with a price tag that many small to...

  6. How to Define a Web Analytics Process to Drive Better Insights

    Harness that energy to make the data shine and come up with recommendations and test criteria to drive business value. Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building...

  7. 7 Tips to Start Making Meaningful Connections on LinkedIn

    If you’re looking for an easy way to shine a light on the professionals in your network, endorse via this new LinkedIn feature. Think about it. You wouldn't approach a table full of professionals you don’t know and open up with “Buy my B2B...

  8. Top 10 Web Analytics Segmentation Tips

    Shine a spotlight on customer segments over new visitors and prospects. Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to...

  9. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Shine a light on the keyword groups and keywords for which you outrank competition so you can reinforce what is already working for you For many search marketers tactical approaches to managing and optimizing SEO campaigns fills much of their time...