SEO News

Shift Key

RSS
  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each channel to reach their intended audience. This is a key question Marin Software set out to answer when it conducted research...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Because search engines care more about delivering the best result to those searching...

  3. 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers

    When you combine this shortcut with the SHIFT key, you'll select a continuous block of cells from your original starting point. CTRL + ‘-‘ (minus key) will delete the column your cursor is in and CTRL + SHIFT + ‘=' (equal key) will add a new column.

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. The best marketers saw this as a logical outcome of a shift to page-centric SEO. In 2013 many marketers viewed secure search shift...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Since the Aberdeen research focused primarily on company-hosted events, it was interesting to see the shift in how organizations are developing event marketing initiatives. Integration of SEO best practices, including keyword research, SEO tagging...

  6. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Krista LaRiviere wrote a terrific piece, "Web Presence Optimization", about the shift of SEO. Content promotion is key to gaining natural links. Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos...

  7. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Mobile Usage is Forcing a Shift of Search Strategies Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand's web presence reputation.

  8. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    The rise in smartphone versus desktop CPCs isn’t all that surprising given user adoption and the shift in search spend,” Marin said in its report. Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than...