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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Marketers must embrace the mobile shift and develop well-informed strategies to win in this new era. In the U.S.seasonal shoppers turned to these deviceson key 2013 shopping dates with more than one out of every three paid search clicks originating...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: Facebook's video offering will accelerate the shift of ad spend away from TV into digital and will steal some share from YouTube, too, as advertisers want to feel they have a choice. The key is for brands to be authentic, to work with musicians...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Because search engines care more about delivering the best result to those searching...

  4. 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers

    When you combine this shortcut with the SHIFT key, you'll select a continuous block of cells from your original starting point. CTRL + ‘-‘ (minus key) will delete the column your cursor is in and CTRL + SHIFT + ‘=' (equal key) will add a new column.

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The power of Google Now as a movement toward predicting a user's needs, rather than reacting to them, is a big shift in 2013. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently to...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. The best marketers saw this as a logical outcome of a shift to page-centric SEO. In 2013 many marketers viewed secure search shift...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Since the Aberdeen research focused primarily on company-hosted events, it was interesting to see the shift in how organizations are developing event marketing initiatives. Integration of SEO best practices, including keyword research, SEO tagging...

  8. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Krista LaRiviere wrote a terrific piece, "Web Presence Optimization", about the shift of SEO. Content promotion is key to gaining natural links. Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos...

  9. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Mobile Usage is Forcing a Shift of Search Strategies Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand's web presence reputation.

  10. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    The rise in smartphone versus desktop CPCs isn’t all that surprising given user adoption and the shift in search spend,” Marin said in its report. Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than...