SEO News

Shift Key

RSS
  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. Sure, we may find that certain products just don't...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Key technology partnerships such as that with SEO market leaders BrightEdge, with and the latter's Advanced Content Optimizer providing deep integration and SEO capabilities into the Adobe Experience Manager signify an important shift in our...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each channel to reach their intended audience. This is a key question Marin Software set out to answer when it conducted research...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Because search engines care more about delivering the best result to those searching...

  5. 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers

    When you combine this shortcut with the SHIFT key, you'll select a continuous block of cells from your original starting point. CTRL + ‘-‘ (minus key) will delete the column your cursor is in and CTRL + SHIFT + ‘=' (equal key) will add a new column.

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. The best marketers saw this as a logical outcome of a shift to page-centric SEO. In 2013 many marketers viewed secure search shift...