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  1. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    It might be a radical shift in marketing and communications, but the strategy is available to any size organization. If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    DreamWorks Animation joins other media companies like Time Warner, The Chernin Group, Bertelsman, Discovery Communications and Comcast, which have all made significant investments in companies that create, aggregate or service content for YouTube...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually every information retrieval bank in the country; every citizen able to efficiently get an answer to every question, a solution...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PRWeb has turned the traditional press release designed purely for mass communications and press appeal into a more powerful form of search, social and content marketing designed for reaching targeted communities online,” says Vocus Senior Vice...

  5. President Obama and Vice President Biden Using YouTube and Yahoo Answers

    So, note to marketing executives: Ask your corporate communications director or public relations firm to show you their A-list of media contacts. Now, it isn't just the President and Vice President's handlers who have figured out this media shift.

  6. Virtuality & Mortality: Who Owns The Online Content We Create After We Die?

    While these are primarily marketed towards storing usernames and passwords for communications channels, there is no question that virtual goods managment will soon become part of the total package, since those are worth money and anything worth...

  7. Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChi

    A significant shift in communications has occurred that sees anyone with an Internet connection (at home, at work, on the go through mobile) interact in real-time, with communities actively engaged in conversation about anything and everything of...