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Sherlock Holmes

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Now, get out there with your magnifying glass, pipe, and Sherlock Holmes hat, and really start solving those mysteries. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  2. 8 Rules of A/B Testing – The Art in Marketing Science

    Sherlock Holmes, “The Adventure of the Copper Beeches” "Data! Data! Data! he cried impatiently. I can't make bricks without clay. Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and...

  3. What are exhibitors exhibiting at SES Chicago?

    In fact, the lack of advance publicity from exhibitors reminds me of “Silver Blaze”, one of the 56 Sherlock Holmes short stories written by British author Sir Arthur Conan Doyle. Holmes replies: “To the curious incident of the dog in the night-time.