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  1. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    What we’ll see instead in 2012 is businesses focusing more on profitability and a laser-sharp ROI focus when it comes to Facebook contests, Facebook ads, and Facebook only promotion. I’m no fan of making predictions, but there are some major social...

  2. How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

    Keep Your Copy Short, Sharp, Concise Everyone should know by now that landing page optimization is a critical tactic in your overall online marketing strategy. Optimizing your conversion rate can effectively boost your return on investment in...

  3. Gifting Online & Offline: Shopping and Behavioral Search

    Note, however, that this upward climb is actually quite sharp over the last two years. Still relying on Google Insights data and some statistical analysis, let’s look at some of the nuances within Google’s defined Shopping category of search query...

  4. Search News & Headlines Around the Web - April 11, 2011

    Google seen reporting sharp profit gain - MarketWatch Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News Google Products Lacked Key Government Certification, DOJ Says - Bloomberg

  5. Retailers Increase Spend on Search in Time for Black Friday & Cyber Monday

    This finding runs counter to industry speculation that the combined Yahoo/Bing paid search platform would cause a sharp increase in CPCs. Research released from SearchIgnite suggest a strong Q4 for the U.S.retail sector ahead of Black Friday and...