Start with a canvas of double that size – 1702 x 630 – for sharp, crisp images; Facebook will resize it and you'll have the right dimensions. Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent...
For brands, that means staying sharp on the following three key trends. 2012 was an awkward year for financial services. There was continuation of low interest rates, an election, and the impending fiscal cliff all clouded the view of the future...
This change was significant - not only because of the prominence Google is now giving results from outside data sources in their normally tightly controlled SERP - but because it signaled a sharp move for Google from a traditional "get-in-get out...
A major reason online marketers are attracted to Facebook advertising is the ability to segment audiences with razor-sharp accuracy. Wouldn’t it be great to create campaigns with a similar strategy on the Google Display Network (GDN)?
Agencies, because they work with multiple clients, have the ability to keep their knowledge current and competitive tactics razor sharp. Does it seem to you that online and inbound marketing is moving rather quickly – like nearly light speed?
Do you see a sharp decline in traffic starting on April 24 or May 25? Just as we were getting comfortable with the Panda algorithm updates, Google introduced another game changer in Penguin on April 24th and refreshed it on May 25th in order to...
The search giant also assures that the aerial imagery isn't sharp enough to be an issue. We currently don't blur aerial imagery because the resolution isn't sharp enough for it to be a concern. Sen. Charles Schumer, D-N.Y.has voiced his concern...
Wells: I’m attending to stay sharp and keep up with all the trends and news. SES New York is the elephant of search conferences. The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100...
Given the sharp traffic drop associated with position 2 or 3 (let alone position 7 or 8), SEO can be seen as a big ROI gamble – even when you do make it to Page 1. But the real world doesn’t. An SEO professional may live and die by every algo...
Historically, April showers bring a sharp rise in impression volume, while (along with flowers) clicks and spend pick up in May. With the holidays in our rearview mirror and U.S.search advertising having enjoyed its best quarter ever, we are...
What we’ll see instead in 2012 is businesses focusing more on profitability and a laser-sharp ROI focus when it comes to Facebook contests, Facebook ads, and Facebook only promotion. I’m no fan of making predictions, but there are some major social...
Keep Your Copy Short, Sharp, Concise Everyone should know by now that landing page optimization is a critical tactic in your overall online marketing strategy. Optimizing your conversion rate can effectively boost your return on investment in...
Razor-sharp tactics include: Shark Week started way back in 1987 and last year, and many celebrities have hosted the event since, including the guys from American Chopper, Mythbusters, Les Stroud, and Craig Ferguson.
Note, however, that this upward climb is actually quite sharp over the last two years. Still relying on Google Insights data and some statistical analysis, let’s look at some of the nuances within Google’s defined Shopping category of search query...
As many of us desire to stay sharp on social media strategy, I'm hopeful the interpretive summary of his presentation that follows will provide a helpful reference (if not, reminder) of what we as marketers should keep top of mind when helping...
Google seen reporting sharp profit gain - MarketWatch Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News Google Products Lacked Key Government Certification, DOJ Says - Bloomberg
This finding runs counter to industry speculation that the combined Yahoo/Bing paid search platform would cause a sharp increase in CPCs. Research released from SearchIgnite suggest a strong Q4 for the U.S.retail sector ahead of Black Friday and...
Analysts are forecasting sharp gains for Google, despite concerns about growth in spending on acquisitions and hiring. Google, which has gained more search market and paid search shares, and garnered some good publicity from its self-driving cars...
Google seen reporting sharp profit, sales gains - MarketWatch It's quite easy to use the Twitter API to access your personal information and obtain all the DMs inside your Twitter inbox. When you allow access to log-in to some website or...
Last year, comScore and Starcom USA released a study showing a sharp drop in the number of U.S. In a period of about 10 minutes of web surfing, how many advertisements would you say that you see? Ten?
