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  1. 9 Things You Must Update When Moving Your Business Location

    Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that's lost revenue! When you start sharing your new address, make sure you're using the "normalized" address that Google, the post office, and other...

  2. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Primary conversions are obvious, they are what you gain revenue from: sales, leads, etc. Social Sharing They cite concepts like social sharing figures and overall traffic, but rarely quote serious engagement statistics to show the value of the...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue.