Sell on the benefit they will bring by sharing such a key piece of content and how it will help those that consume it. A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from the truth...
But there are other motivators for people becoming fans of a brand on Facebook, including wanting coupons or discounts or sharing personal experiences and interests with others. Social intelligence company Syncapse set out to answer why people...
If you're going to work hard to increase your site's visibility, make sure it's worth sharing. The sharing and linking will come naturally after that, with minimal elbow grease. Don't get me wrong, I'm always confident in my ability to build links.
Then, marketers should test these new approaches to video-sharing before adding one or both to their marketing mix. A third post on the Instagram Blog linked to a story on CNET: "Instagram users upload 5M clips in vid-sharing feature's first day.
Since its inception, the Bing Social Sidebar was used to connect you with friends and other social network connections to see relevant things your network is sharing and talking about related to your search.
It also isn't surprising that Google wants to put that emphasis on the sharing aspect as well, particularly with Google+ and how it interacts with searchers who are logged into their Google account. For years webmasters have been following one of...
Understanding what your customers are seeking, how they are looking for it, talking about it, scoring it, comparing it and sharing it is invaluable to the social, search or digital professional. Carpe diem!
In SEO, we're seeing a transition from link building to link earning – and a similar paradigm can be applied to the sharing of content on social networks. And, in many cases that approach, while somewhat shortsighted, works well.
Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Interestingly, online sharing and emailing of the link are immediate reactions...
With Curalate, you can discover, track, and measure the sharing of visual content. Once you know what images your users love to Pin, you can focus on creating and sharing similar images/products. Even though Pinterest can't yet compete with...
Comparatively, Facebook, Twitter, Google+, and the majority of other services that allow single sign-in are social sharing based. Amazon has announced a new sign-in service, Login with Amazon. As an ecommerce driven company, this is an interesting...
Commenting and sharing stories on sites like Digg, Stumbleupon, Reddit and others allow PR pros to control the online brand. Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing...
If you keep in mind the value that contributing can bring to the table for your marketing, authorship and beyond, you will find success in creating and sharing great content. It's similar to PageRank in the amount of misconceptions that are...
Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build momentum, sharing and exposure that ultimately leads to the website, where assets...
Whether it's taking customers behind the scenes of your brand, demonstrating new products/services, running competitions or simply sharing things with your fans, consider the following tips from Unruly's Guide for Brands on Vine before activating...
Sharing Sales and Promotions Have you heard any of these questions in any meetings recently: What's this Vine I hear about? Should we be on Vine? We only have six seconds? While Vine was acquired by Twitter and released in January 2013, consumers...
These are not videos for search, but specifically designed for sharing," said Jon Steinberg, president and COO of BuzzFeed. Part of the deal includes the launch today of CNN BuzzFeed, a cooperation with CNN.com, in which BuzzFeed will use current...
The Lead Generation Card is the newest addition to the Twitter Cards markup, which attempts to make sharing content within Twitter more engaging. Select advertisers can now build their email marketing list right in Twitter.
When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging" and sharing among friends versus direct calls to action.
Adding social buttons prompts sharing, which improves the distribution or your content across social platforms. Add Sharing Buttons Sharing can also help expose your content to new audiences. Also sharing helps your content get discovered faster...
