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  1. Writing Your Way to the Top of Search and Social Results

    The one thing in common is that the content, regardless of size, must be well-written and optimized to maximize the search results and social sharing opportunities. Search and social media writing - we’ve come a long way in the past 10 years.

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Scale down on sharing content that promotes other brands, and work on sharing content you’ve created that drives visitors back to your organization’s website. Because your SEO content should be relevant and valuable to your target audience, posting...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. I was part of the relocation effort and the number of decisions...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    This type of social sharing should extend beyond just company bloggers, although they should be the priority. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the...

  5. Last-Minute SEO - Here Come the Holidays!

    Make something worth sharing. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit. You tell yourself, "Labor Day…Labor Day," then you will kick...

  6. The NSA Has a Hush-Hush Google-Like Search Engine

    Documents gathered by The Intercept show the system in use in 2007, and call the information that it offers "wholesale sharing. The ICREACH team delivered the first-ever wholesale sharing of communications metadata within the U.S.