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  1. 5 Rules to Effectively Use Press Releases for Links

    When you offer something to accompany the press release, an extra reason to engage the visitor you create a deeper user experience and create additional assets for linking and sharing. Now that may or may not be true or anecdotal, but it did make...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access your computer. Pay-per-click search marketing may have been invented in the second Clinton administration...

  3. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Data is contributed from all Google Analytics clients that authorized sharing with other Google products. Will you opt-out of sharing your data now that you know how its being used? After releasing a barrage of new reports to help you understand...

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    There has to be a careful balance of reading their work, complementing their work, sharing their work and then relating their work to your business. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    Online, you'll see him replying to comments and sharing content. If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books...