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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Social shares on blog content One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Being able to perform the best practices of on-page...

  3. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Relative shares Shares For example, the same PDF can be formatted as a video or even a podcast. For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the...

  5. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    And in a study that Eric Enge did last month, he found the same thing, that Facebook likes and shares don't impact search rankings. Matt Cutts, the head of Google's webspam team, tackled the subject in his latest webmaster help video, which asks...