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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The study shares some tips for improving the effectiveness of your search advertising: However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. According to Christian Ashlock, Product Marketing Manager at Google+, the...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Relative shares Shares The latest updates from Google (e.g. Content marketing also has an immediate impact on search. Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in place to promote...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    When brands post to Facebook, it's very common, and almost expected at this point, for them to ask for likes, shares, and comments to promote their products. Now, if a business or website asks for likes, shares, or comments, it will be much less...

  5. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Twitter shares the first tweets from former Secretary of State Madeleine Albright, actress Cameron Diaz, billionaire investor Warren Buffett, athlete Lindsey Vonn, NBA star Kobe Bryant, media giant Oprah Winfrey, former Secretary of State and...