Watching where the target audience discovers and subsequently shares stories is critical to understanding their true reach and relevancy. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and...
There is no video of this opening, however it also shares the same scene that was used on the movie poster. Google honors iconic graphic designer Saul Bass in today's Google Doodle. The Doodle, which is actually a video, recreates some of Bass...
As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares, comments, etc.could impact Local Graph Search rankings. I'm glad Facebook launched Graph Search, since I often joked that the...
Unruly uses shares, which is the number of times content has been shared on Facebook, Twitter, and in the blogosphere. YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com.
Who shares the best content? My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough.
You can also break it down to show shares or views, which shows some very different results. When broken down to shares, the top two videos were country music related although they only dominated the southeastern U.S.
Shares are the best for word of mouth: A share means people endorse your content to the point of putting their reputation on the line. Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion...
Are you getting the tweets/+1s/shares/Likes/comments? Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the...
The principle that we have here is developing an ad unit and an ad format that shares the same information architecture with the content that it's near," Burke said. Yahoo's front-page news stream now displays personalized ads alongside news...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. This question comes up frequently in client...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
We later found out that the office down the hall that shares our T1 line was compromised, and their entire hard drive was wiped out. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot...
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. Content strategy is all about matching visitor...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
So this includes quantity and quality of comments, voting, shares, etc. For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Google networks also made a lion shares of Google overall revenues for the quarter. Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of over $13 billion for Q1 2013.
