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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. The workshop was four hours and the presentation totaled just more than 100 slides.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Social shares on blog content However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The majority of top-ranked URLs also have a large number of shares, likes, comments, etc. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Yet few companies actually use this secret weapon of business growth," Scott shares in his book. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.