Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
We later found out that the office down the hall that shares our T1 line was compromised, and their entire hard drive was wiped out. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot...
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. Content strategy is all about matching visitor...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
So this includes quantity and quality of comments, voting, shares, etc. For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Google networks also made a lion shares of Google overall revenues for the quarter. Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of over $13 billion for Q1 2013.
So, rather than pick through charts after a campaign, they can find out exactly how many shares, views, and comments they are generating during a given time period at the touch of a button. Granular Metrics: Advertisers can track a broad variety of...
Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central BlogGoogle shares its best practices to avoid the following problems: rel=canonical to the first page of a paginated series; absolute URLs mistakenly...
A single photo may get thousands of likes, shares, and comments and gives the photographers (both amateur and professional) a chance to showcase their work, and the fans to share their holiday pics. Most of us think about marketing our businesses...
With the tracking, optimized CPM has evolved to include off Facebook conversions as well as likes, shares, etc. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. In addition to a new video (below), Scroogled.com has been revamped so when you arrive Microsoft screams that "GOOGLE SHARES YOUR...
There's a boatload of important data that Google shares with webmasters, including inbound links. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares across site or piece of content can't work effectively.
Number of adds/shares on Google+ Velocity of adds/shares on Google+ Whereas Places was a static listing, Local is dynamic and social. A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways:
After visit, former Google CEO shares concerns about a new era of repression in one of the least-connected countries of the world. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
As with the above steps, we aren't looking at broad top-level numbers, in this case, overall likes, shares retweets, etc. Now your content expansion initiatives have to be of a certain caliber of quality to be effective.
