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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The majority of top-ranked URLs also have a large number of shares, likes, comments, etc. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Yet few companies actually use this secret weapon of business growth," Scott shares in his book. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  3. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  4. Evaluate Your Surrounding Community to Spark Fresh Ideas

    By considering what other passions your community shares, you can then choose other social brands to evaluate and gain fresh insight. During the course of human events - well, at least when engaging your community - it becomes necessary from time...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. As content as a whole becomes the focal point of marketers' efforts...