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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    By considering what other passions your community shares, you can then choose other social brands to evaluate and gain fresh insight. During the course of human events - well, at least when engaging your community - it becomes necessary from time...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. As content as a whole becomes the focal point of marketers' efforts...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. According to Christian Ashlock, Product Marketing Manager at Google+, the...