One of the best is to measure the social shares of their posts to find out what is the most shared, and to then propose a follow up piece. To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion.
Social shares and mentions When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI...
Google has settled an investor lawsuit that paves the way for it to issue Class C shares. Google's rocketing share price that currently stands above $850 highlights the demand for the firm's stock, but diluting the Class B stock would mean that...
FUEGO YOUR LIFE"– Sandra Vergara shares her spicy secrets to style and beauty in this new digital girls' guide. INSPIRATION POINT WITH JONATHAN ADLER" - Jonathan Adler shares his perspectives on creativity, inspiration, and adding style, craft, and...
Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched...
On the other hand any vertical which has been hit hard by SEO’s in the past, I’m thinking mummy bloggers or similar, just see straight through egobait if it’s done purely for links and shares. Egobait exists for one main purpose: to increase...
I'll also introduce the initial ads to different audiences to maximize the shelf life of my advertising," Karunakaran shares. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday...
At the end of the day, our shares are going to be worth the same amount. If you and I and Warren Buffett each buy 10 shares of Apple, it doesn't matter that you're a good upstanding citizen, I'm a scoundrel, and Warren Buffett is a genius.
The ever-changing terms, display rules of profiles, posts and shares of Facebook, for example, have created ample challenge for marketers seeking to leverage the platform for their brand. Now, it seems the pendulum has swung to the opposite extreme.
Watching where the target audience discovers and subsequently shares stories is critical to understanding their true reach and relevancy. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and...
There is no video of this opening, however it also shares the same scene that was used on the movie poster. Google honors iconic graphic designer Saul Bass in today's Google Doodle. The Doodle, which is actually a video, recreates some of Bass...
As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares, comments, etc.could impact Local Graph Search rankings. I'm glad Facebook launched Graph Search, since I often joked that the...
Unruly uses shares, which is the number of times content has been shared on Facebook, Twitter, and in the blogosphere. YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com.
Who shares the best content? My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough.
You can also break it down to show shares or views, which shows some very different results. When broken down to shares, the top two videos were country music related although they only dominated the southeastern U.S.
Shares are the best for word of mouth: A share means people endorse your content to the point of putting their reputation on the line. Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion...
Are you getting the tweets/+1s/shares/Likes/comments? Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the...
The principle that we have here is developing an ad unit and an ad format that shares the same information architecture with the content that it's near," Burke said. Yahoo's front-page news stream now displays personalized ads alongside news...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. This question comes up frequently in client...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
