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  1. 5 Takeaways From the World Cup for Global Search Marketers

    My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy stating, "The best extra weight we've ever carried. You are likely not only competing with fellow multinational...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's clearly something that will be very important to digital marketers in 2014. The returns from content marketing, if it's done well, still offer fantastic ROI for digital marketers. What this volume of content does mean for marketers, is that we...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Marketers love data, and Moz is at the forefront of collecting data. Jon Cooper of PointBlankSEO has a few well-known examples of these, such as this round up regarding links versus social media. People often use social media to discuss or even...