Chris Dyson: I've personally found egobait to be a great way for small clients or for my own projects to get on the radar of thought leaders in a new vertical. I didn't get a ton of retweets out of it or anything like that, but it was neat just...
If you've completed all the SEO basics of personal branding and set up all your Google Authorship tags properly it's time to move on to some big hits that will really get you noticed. Shared and common interests are one of the most powerful ways to...
By the time you've gone five clicks deep into your archive, those pages and posts are starved for link equity. From an SEO perspective, getting your content shared increases the likelihood of mentions and links.
By identifying and exploring these parallels I've been able to greatly improve my understanding and the results from both disciplines. These shared resources are good for the entire company. Over the past few years, marketing automation has...
The Six Degrees of Separation is very real - I've seen it proven time after time. They've recognized the value of the Internet in making knowledge available to students, doctors, and scientists around the world who might otherwise have been left in...
The variations of activity posts that we’ve seen include: Outside of your subscriptions, these videos are popular videos with shared interest audiences. Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube...
We need to see monetization working better because we know that it can and we've seen other competitors in the space illustrate how well it can work. She felt that Yahoo and Bing shared the same search market share, rather than cutting into Google...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. AFC entertains, educates, enlightens, and/or inspires, and because of that it demands to be shared.
In March 2011, Mint put out a clever and well‐shared infographic on tipping etiquette around the world. Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can...
Now that you've selflessly shared valuable information, you've positioned yourself as a helpful expert. If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access...
BOTW ProListing aims to help you get your content seen, crawled, and shared. GH: One thing I’ve learned is that shortcuts don't work in the long run. SEW: Can you just sum up briefly what Best of the Web is, for those who might be unfamiliar with it?
Your profile image appears around the site, where you've Liked or Commented and in the newsfeeds of others, at 90 x 90 pixels. Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging.
And frankly, I've always been fairly comfortable with the amount of information I suspected Google could round up on me if they decided I was worth their attention. You could list all your social profiles, blogs and websites, post photos and videos...
Heck, even in my own office, we'll occasionally argue about whether we've actually found a true network, and if we have? This one is tricky in case there's shared hosting involved but it can be useful.
No personal information is shared between Facebook, third parties or advertisers. I don’t think they’ve cracked new codes. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data...
Schottmuller shared two staggering stats: percent of consumers are unlikely to return to a slow-loading mobile site.percent of consumers are going to turn to a competitor's site after a bad mobile experience.
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. During a keynote, Paul Feng, product management...
This is bigger than just social media, so you’ve got to outline how all channels can effectively work together to get your message across successfully. Here are four tips Bailey shared with the planning phase for marketing strategies.
Now that we've established what kind of architecture we're talking about here – digital realm architecture – Branigan defined what architecture isn't: In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated...
