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  1. Evaluate Your Surrounding Community to Spark Fresh Ideas

    What kinds of content get shared by any of the communities you’re evaluating? Once you’ve gone through this exercise with several other brands, go back and do the same for your own brand channels. This kind of evaluation is not a deep dive into...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. We just went through this process with our own brand, and we want to share what we've learned so far.

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Beal shared a number of reputational blunders that he had witnessed and gave tips on how these can be avoided. I've loved every moment working as publisher with Incisive Media, but I'm a marketeer at heart and the call is loud.