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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Search results beware and be aware, customer service...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail...

  4. 10 Shocking Facts About Content Marketing Today

    Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes. Marketers can utilize the company blog to entice readers with calls...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's clearly something that will be very important to digital marketers in 2014. The returns from content marketing, if it's done well, still offer fantastic ROI for digital marketers. What this volume of content does mean for marketers, is that we...

  8. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    In fact, of the marketers studied, they shared mainstream media content at a higher rate (43 percent) than industry-focused content (34 percent). Newly released findings by social insights company Leadtail and DNN Corp.give a glimpse into the...

  9. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Marketers love data, and Moz is at the forefront of collecting data. Jon Cooper of PointBlankSEO has a few well-known examples of these, such as this round up regarding links versus social media. People often use social media to discuss or even...