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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  3. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. Yu started the session by sharing some key trends that focus on breaking...

  4. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    These trends align perfectly with the regions that celebrated New Year's Eve and their most common spoken language. Since the Arabic term showed low volume, we graphed it by itself to look for any interesting trends.

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. Use high quality graphics and media assets designed to be easily shared (as allowable) in social media...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created...

  7. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, well-optimized (and linked to) content can drive passive traffic for the life of the asset (key for scalability). The key is making sure your ads are highly targeted for your audience. Going the extra mile to make your content assets...

  8. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Viewer enjoyment of branded video is important because it has a direct impact on...

  9. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. A 2013 TekGroup online newsroom survey reports a 45 percent increase of...

  10. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Here are the top trends found in The U.S. The team recently shared the findings of its research in The U.S. Offering more video content is one key to unlocking the value of social media. Marketers already know people are watching online video more...