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  1. The 2014 Super Bowl Commercials Just Kicked Off

    With 'planned agility' brands can make a splash, join the conversation and BE the conversation with video in Super Bowl XLVIII. The average share rate (the percentage of viewers who also shared the ads) of Super Bowl ads nearly doubled between 2012...

  2. Visual Storytelling: The Key Weapon to Content Marketing

    An entirely different, but highly related aspect of this conversation also includes the concept of data visualization, most often exemplified in infographics. Thanks to social networks, we’ve naturally been driven to a host of metrics that include...

  3. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    She shared what she called an epiphany for her in a quote from David Garfinkel, author of Fast Effective Copy: "Join in the conversation a person is having with himself. Bratton shared the Craig Eubanks quote, "We copy writers would like to believe...

  4. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Social media is less about who yells loudest, and more about engaging in conversation. Take action: Monitor core business-related keyword mentions across social media platforms and engage communities with conversation and information, but hold the...

  5. Search Marketers' Wish Lists

    If you want to share your own wish list, or discuss any of the ones shared here, feel free to join the conversation in the SEW Forums. So far, we've shared some New Years Resolutions, and predictions from several search marketers and social media...