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  1. Mobile Advertising Measurement: Winning the Long Game

    That being said, there are a handful of events that are shared across most, if not all, apps that advertisers should measure. Content view: The user has viewed particular content. Share: The user has shared something within your app via a social...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. Read any popular digital marketing thought leadership blog...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Shared assets across all products are available via the marketing cloud. Where Content and Optimization Meet: The Point of Creativity I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they...

  5. Nuances of Spanish Language Search Marketing

    With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order. Placing the tag on the site will allow users to view content in their...

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    However, how Facebook is planning to flag these links could end up labeling great content as being spammy simply because it's not being shared or liked often. So the social network is cracking down on the practice because it feels it leads to a...