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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    What kinds of content get shared by any of the communities you’re evaluating? Do your competitors have the same mix of content you do? Are there untapped content types like chats or hangouts? Are there opportunities to grow popular content and give...

  4. Mobile Advertising Measurement: Winning the Long Game

    That being said, there are a handful of events that are shared across most, if not all, apps that advertisers should measure. Content view: The user has viewed particular content. Share: The user has shared something within your app via a social...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. Read any popular digital marketing thought leadership blog...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Shared assets across all products are available via the marketing cloud. Where Content and Optimization Meet: The Point of Creativity I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they...