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Share Voice

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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. Many paid search marketers often go about their business of optimizing their accounts without really...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    A great example of a company giving their customers a voice and making them feel heard is from Starbucks. If you’re going to invest large chunks of your budgets on creating share‐worthy content, then it’s natural to want to get the maximum mileage...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Our webcams weren't on at the time, but I could feel his shock and anger through his voice. So, I proceeded to share my screen and show him example after example of the spammy links I uncovered. There are definitely some important lessons from this...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It’s about the conversation so let your consumer’s voice be heard. Ask them to share their stories, photos, and opinions to gain insight into what they want. If this is the first question you’re asking, it’s the wrong one, said the SES board member...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Women like Rae Hoffman showed me it was OK to have a voice and to not always agree with whatever b.s.the so-called ‘A List’ was spewing," Barone said. Many women are helping to shape the marketing world by sharing their insights and expertise on...