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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5 percent to 1.5 percent. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    However, that share will fall to 66.3 percent in 2014 due to a $770 million decrease in desktop search ad revenues year over year. EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and Product Listing Ads (PLAs...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    While you're waiting for the next installment, what memorable stories about content creation can you share with us in the comments? If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in...