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  1. Delving Into the Auction Insights Report

    Impression share – the percentage of impressions you received compared to the total impressions you were eligible for. Here is an example of the change in impression share of competitor activity on brand terms.

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. The top retail spender was authenticwatches.com and they had the highest...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Please do share in the comments below. Share the story and help promote it. Continue to keep up the social media interactions and promote and share their future articles, even if they don't pertain to you, so you can strengthen the rapport over time.

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5 percent to 1.5 percent. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  6. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    However, that share will fall to 66.3 percent in 2014 due to a $770 million decrease in desktop search ad revenues year over year. EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and Product Listing Ads (PLAs...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    While you're waiting for the next installment, what memorable stories about content creation can you share with us in the comments? If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're...

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in...