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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid increases to move into position and generate considerably more traffic.

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue. Make it easy to share, embed, and blog. Somehow people that love you and what you do gather together and say all kinds of nice...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors.

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Investigate how those direct referral traffic is actually performing for you, in terms of page views, bounce rates, conversions, and revenue. Although Google isn't the only search engine in the game, they are definitely the most dominant in terms...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: As the revolution of the music industry continues, artists are looking for new streams of revenue. It will lead to greater investment in content discovery, content curation and content creation as brands vie with each other for consumers' share...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold.

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords. Understand what is happening with your traffic, conversions, and revenue as a result of secure search and prioritize...