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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to determine how often your showing up for relevant searches and make bid changes. Product inventory is communicated to Google in this file based on Google's...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Do you have any favorite templates you would like to share? If you're looking for SEO insights, this great post by Chuck Price shows you exactly what templates to use and how to analyze them. Well, don’t imagine any longer, you can (and should) do...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Share your variations, additions, thoughts, questions and general comments about CRO testing below in an effort to help us all be more effective at testing in 2014. Maybe customers want a price that’s locked in at a certain rate for a specific...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    If you are an avid reports user, please feel free to share your favorites in the comments. Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data. In fact, many people are suffering from paralysis of...