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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. As mobile search volume rose 120 percent, one-third of last quarter's paid search...

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. In essence, at the run stage, you should be ready to...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Share your thoughts in the comments below.

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Searchmetrics said the overall diversity of news...