Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Google Analytics user agent detection can be thrown off by the countless new mobile devices...
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. A Yahoo spokesperson said in a statement: "Microsoft is an important partner, and we...
However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...
Engineers do extensive research on their target, from industry research to current products in market. Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media...
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. Less than 1 percent of people click on the eighth link on the page...
Chinese Internet giant Qihoo 360′s three-fold plan to challenge Tencent and Baidu [Interview] – The Next WebBaidu challenger Qihoo has captured 10 percent of the search market share in China, aiming for 40 percent by 2015.
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. From there they can share the videos on their websites, social...
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
With Android’s 53 percent mobile market share we can expect the number below to get a lot bigger. Organic search numbers continue to get pummelled, with a loss of 13 percent (the average amount of traffic now labeled as direct traffic in most...
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and report the success and ROI," said Matthew Cooke, CTO and co-founder of Unruly.
Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? A single photo may get thousands of likes, shares, and comments and gives the photographers (both amateur and professional) a...
We are asking the Commission to move quickly and decisively to protect competition and innovation in this critical market. This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly...
Several tracking solutions are on the market today, each employing very different approaches. If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method.
Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market, understanding your customer’s needs, identifying and...
Their 26 percent search market share can’t be all wrong. Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing campaigns in Follow, Reach, Convert: Smart Retargeting...
Then, and only then, will we know if online video viewing has hit a wall, or if we’ve merely entered a new era where the market moves sideways. So, the overall market for online video is up for some content properties and down for others.
After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and strengthened its market share stranglehold, comScore reported. Google’s closest search engine competitor Bing also grew...
Quick to Market: We decided to use a 3rd party platform so we did not have to worry about website configurations, application development, or any of the other technical distractions that come with building a new content-driven website.
