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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. As mobile search volume rose 120 percent, one-third of last quarter's paid search...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Reality eventually hit, and most of them realized they needed to market their website in order to make money. Who offers a similar service to the same market?

  3. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. In essence, at the run stage, you should be ready to...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share. Customers engaged with personalized, emotional messaging are up to 20 percent more likely to...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Share your thoughts in the comments below.

  7. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. YouTube videos outranked videos from other providers...