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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out. On Tuesday, I had the opportunity to attend the fabulous...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Please do share in the comments below. Share the story and help promote it. Continue to keep up the social media interactions and promote and share their future articles, even if they don't pertain to you, so you can strengthen the rapport over time.

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Share your thoughts in the comments below.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to determine how often your showing up for relevant searches and make bid changes. Retailers have the option to create up to five custom labels using Shopping...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    We just went through this process with our own brand, and we want to share what we've learned so far. Nothing encourages a follow back like a +1, comment, or share of the shiny new content produced by the people you're hoping will follow back and...

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    Share your thoughts in the comments below. If you have the option, include photographs as well. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option, which are ads on Amazon that drive...

  7. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.