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  1. How to Easily Get More Ad Traffic on Yahoo & Bing

    Impression Share Reporting – New reporting options are now available in the Campaign, Account and Ad Group Performance reports to effectively prioritize optimization efforts to counteract impression share lost to bid, budget, rank and relevance.

  2. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Bid more than the $0.05 minimum for search terms with low volume to ensure participation as it typically costs more to show up on the search engine results page (SERP). Train your bid management tools after adCenter has collected enough impressions...

  3. Ouch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer

    Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008. If either Microsoft or Alibaba acquire part or all of...

  4. Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw

    While acknowledging the value of their alliance, Ballmer noted they Microsoft had been “lucky” their bid to buy Yahoo for $44 billion wasn’t accepted just before the market crashed in 2008. Since that last visit, they’ve more than doubled their U.S...

  5. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    For example, here is how negatives would apply in adCenter for the following search queries if you bid on “stock quote” and have the negative keyword “free real time”: While it’s true that Microsoft adCenter doesn’t normally yield as much volume as...

  6. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    Ad Rank on Bing will still be determined by your bid, click-through rate (CTR), and overall keyword relevance to the user search query. The Quality Score is composed of CTR, bid, and overall keyword relevance -- and this score influences your ad...