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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an...

  2. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    However, Mayer also noted that Yahoo's search share is challenged and that the search alliance with Microsoft has "fallen below expectations. Mayer laid down her plans for Yahoo's future and told investors that the company will start to double down...

  3. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Is the Microsoft-Yahoo Search Alliance on life support? Microsoft, Google in active discussions” with Google about Google taking over Yahoo’s search business. Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...