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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly "anticompetitive" search practices that FairSearch claims gives Google's shopping and travel businesses unfair advantages...

  3. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads

    Their 26 percent search market share can’t be all wrong. Ask Speakers Jason Dailey and Brian Utter of Microsoft. Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing...