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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Mobile is where the traffic is going from desktop, and it makes sense...

  2. Could Bing Ever Overtake Google in Search?

    This is where Microsoft can leverage those users to shift the tide in their favor: integrating search into all of those services could change the search market share over to Bing. I don't buy the "protect searchers privacy" deal as the reason for...

  3. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    According to Microsoft, nine out of 10 people disapprove of this, and Microsoft suggests that these people should move to Windows Phone because their store "doesn't share our customers' personal information with third-party app makers.

  5. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Yelp aren’t the only ones unhappy about the Frommer’s deal. Just before Google announced the Frommer’s deal, Yelp was trading at over $26. Google actually tried to buy Yelp in 2009, though the deal didn’t go through.

  6. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.