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  1. Microsoft Live Search is Now Bing

    Microsoft's popular cashback program is now dubbed Bing cashback, and will be fully integrated into the Bing Shopping experience. Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing.

  2. 50 Most Memorable Moments in Search for 2008

    Microsoft incentivizes Live Search with Cashback and Search Perks On February 1, one of tech's biggest companies made a generous offer of $31 a share for the number two search engine. Microsoft acquires semantic search engine Powerset

  3. Live Search Cashback Launches Back-to-School Rebates

    Microsoft launched a limited time promotion today called Back-to-School Deal Days for Live Search cashback. How It Works: Online shoppers can search, shop and get cashback rebates from hundreds of participating online stores through the Microsoft...

  4. SearchDay: Five Traits of the Ideal Link Builder

    Microsoft Search CashBack: Stealing from Google? Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google. Search Engine Watch Experts Columns

  5. SearchDay: Microsoft to Give Cash Back to Searchers

    Microsoft Launches Live Search Cashback and Live Search FarecastPosted by Kevin HeislerWhile some critics have criticized the program as a bribe, in practice it's no different than Google Checkout rebates or DoubleClick Performics CPA campaigns...