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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Video Drives Brand Engagement, Leaves Consumers With Positive Impression According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The impression share your ads garner. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  4. New Google Shopping Overview & 4 New Tools

    Impression Share Impression share denotes the amount of times your product ads appear in search for relevant queries (as a percentage). Evaluating impression share will help advertisers determine appropriate product and product group bids for PLAs.

  5. 7 Reasons Your Blog Sucks & How to Fix It

    Regular readers may get the impression that your only goal is to churn out content for a traffic grab. How to fix it: The more you interact with your readers, answer questions, give feedback and share your thoughts, the more it feels like you’re...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. To find the right person and grab and hold their attention long enough...