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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5 percent to 1.5 percent. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    If you are an avid reports user, please feel free to share your favorites in the comments. The ability to create custom reports, allows us to parse that data in a user-friendly format. Successful digital marketing campaigns are now data-driven.

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Please share your thoughts in the comments below. Although SpyFu is helpful for looking at the keywords...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. All structured data has a meaning and is connected across...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging. Make sure applicable presentations, media content, and other promotional material contain requisite embed code...

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An important aspect of social media that is often overlooked is that the typical social media share is a link to content. To an experienced eye, this data and supporting data provided related to content indicate that organic search is working well...

  9. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is handy when organic search isn't getting its fair share of credit in last-click reports. You probably know what your overall share of revenue is based on in your company's last-click attribution model.

  10. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Bing data could help quantify SEO efforts, but it's still only 9.1 percent of organic search share. This article is an attempt to explain what we see in keyword reports currently, show how PPC data can help guide SEO efforts, and finally a...