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  1. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    In a mobile-social collision, the mobile share of social media visits was up in Q2, with 42 percent of social visits coming from a mobile device. Pinterest is up year-over-year and growing – from 13 percent in Q2 2013 to 21 percent on average in Q2...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Do you have any favorite templates you would like to share? These templates are created by Analytics gurus and can help you dig into data not provided in the standard reports. Step 4: View the Data, Look for Insights, t available in the standard...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5 percent to 1.5 percent. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    If you are an avid reports user, please feel free to share your favorites in the comments. The ability to create custom reports, allows us to parse that data in a user-friendly format. Successful digital marketing campaigns are now data-driven.

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Please share your thoughts in the comments below. Although SpyFu is helpful for looking at the keywords...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's...

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. All structured data has a meaning and is connected across...