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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. Reality eventually hit, and most of them realized they needed to market their website in order to make money.

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. In essence, at the run stage, you should be ready to...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which heavily rely on JavaScript, are seeing a rapid adoption in the web developer community...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing market share in the universal results over 2013, as illustrated in the following graph: Searchmetrics looked at the overall percentage that each...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors. To be competitive in the job market, many will claim to have SEO...