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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors. To be competitive in the job market, many will claim to have SEO...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. The rapid pace of change in our market, fueled by the...

  5. Could Bing Ever Overtake Google in Search?

    If Bing were to lead the search engine market share over Google, the search landscape would be entirely different than what we see today. And, it seems to me that Google's market share increased pretty significantly after they partnered to power...