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  1. The Rise of the User Experience Marketer

    Share Marketing Knowledge With UX The strongest marketers will be those who are comfortable analyzing behavior data, while also conducting and incorporating qualitative research about users. Analytics Analysis: They don't need to become data-mining...

  2. Delving Into the Auction Insights Report

    Impression share – the percentage of impressions you received compared to the total impressions you were eligible for. Here is an example of the change in impression share of competitor activity on brand terms.

  3. Writing Your Way to the Top of Search and Social Results

    If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do share it with them! Share Words of Social Influence Google+ users take action on words such as "Share," "Promote...

  4. Secret Sauce LoMo Tips for More PPC Sales

    The more information you give Google, the more they can share with online shoppers and searchers. Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local...

  5. Hong Kong warrant market players bullish about 2015

    UBS and Credit Suisse are first and third in terms of market share of combined warrant and CBBC turnover in Hong Kong, according to figures from Bloomberg (see box at bottom of article). According to data from the World Federation of Exchanges, the...

  6. Citadel ‘nervous’ about lack of Sef competition

    According to the most recent weekly Sef market data from consultancy Clarus Financial Technology, Bloomberg transacted 66% of combined volumes for interest rate swaps, index credit default swaps and foreign exchange derivatives in the dealer-to...