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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Please share your thoughts and tips in the comments below. Content review Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of...

  2. Google Tests Knowledge Graph with “In the News”

    Happy to follow up if and when there is something to share. Perhaps interestingly, unlike the rest of her family, a search for Duggar family matriarch Michelle pulls up a Knowledge Graph with information about the TV series, as well as Watch Now...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Yes we know…content is king.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many benefits both to individual bloggers and the company as a whole for cultivating these kinds of relationships, one of which is the ability to share content to a receptive audience. When you provide bloggers with exceptional content...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Of course, any link-building guidelines need to be an evolving process - but hopefully this was valuable to share and I’d be interested in seeing what other people use as their own. Below I have listed these guidelines to share with readers:

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. When performing keyword research today, his firm also...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  8. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: Using these technologies, users can browse products and...