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  1. How to Optimize Your Content Strategy With Social Listening

    From there you can review the content they share, what questions they ask, and help inform what content you should have on your site. With many users sharing pictures of yoga poses with pristine backdrops, a company selling yoga products could...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Please do share in the comments below. Share the story and help promote it. Continue to keep up the social media interactions and promote and share their future articles, even if they don't pertain to you, so you can strengthen the rapport over time.

  3. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    You share that content with your network. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a quirky, memorable way (sometimes with the help of visual aids and props...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. According to the data, 80 percent used the website to share. In its latest report, “How Search Marketers Engage on...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Plus, no one likes to see a person or a brand talk about themselves and only share their own content all the time. They've simply made it a community where people share advice and post valuable and relevant articles.

  6. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Content view: The user has viewed particular content. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Share your thoughts in the comments below.