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  1. How to Optimize Your Content Strategy With Social Listening

    From there you can review the content they share, what questions they ask, and help inform what content you should have on your site. With many users sharing pictures of yoga poses with pristine backdrops, a company selling yoga products could...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    You share that content with your network. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a quirky, memorable way (sometimes with the help of visual aids and props...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Nothing encourages a follow back like a +1, comment, or share of the shiny new content produced by the people you're hoping will follow back and get you to 1,000. We just went through this process with our own brand, and we want to share what we've...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Share your thoughts in the comments below. It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers. One great way to drive traffic back to your product listing page is the Sponsored Products on...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    While you're waiting for the next installment, what memorable stories about content creation can you share with us in the comments? Girls will buy our jeans to show the world that they've finally achieved the perfect figure.

  6. 7 Content Marketing Tips to Recover From Google Penguin

    Relatability: A long history of research has shown that customers prefer to buy from brands that share their values. After entering, send people a call to action to further share the giveaway. The influencers that you work with are likely to share...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Quality content will anticipate customer questions, answer objections, invite their participation, inspire them share, and to make a purchase. Creating content that is easy to consume, share, and act upon – consistently across all platforms – is...

  8. Could Bing Ever Overtake Google in Search?

    If Bing were to lead the search engine market share over Google, the search landscape would be entirely different than what we see today. And, it seems to me that Google's market share increased pretty significantly after they partnered to power...

  9. Gamification in Marketing: Lessons from the Khan Academy Website

    When they achieve milestones, they are invited and encouraged to share their success with their Facebook community. A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can...