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  1. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    According to Microsoft, nine out of 10 people disapprove of this, and Microsoft suggests that these people should move to Windows Phone because their store "doesn't share our customers' personal information with third-party app makers.

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    Then, once you have your key person in your sights and have an understanding of what they share, when and where they share it you can easily manufacture a follow up piece of content, or related piece that will really capture their imagination.

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    It’s pretty obvious why, you have more control over making it interesting and targeted toward a blogger/social audience – so that they will naturally link and share your content – without the pressure of a sales-focus message behind it.