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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    We discover, consume, and share digital content in radically different ways than we did five years ago. If you can build relationships with this 1 percent directly by recognizing their influence, thanking them for sharing with their audiences and...

  2. Google Buys Meebo in an Effort to Beef Up Google+ Engagement

    We are always looking for better ways to help users share content and connect with others across the Web, just as they do in real life,’’ Google said in a statement. In their blog post acquisition announcement, Meebo wrote, “Together with Google...

  3. Google’s Encrypted Search Data: A Cure for Vision Loss?

    And it’s unlikely we’ll even see a change in the share of visits sourced from organic search, compared to paid search. As search engines and social media environments begin to look more alike, the lines will blur between these data inputs as well.

  4. Watch a YouTube Video With Your Friends by Starting a Google+ Hangout

    YouTube has added a new option when you click the share button underneath a video. And now YouTube has made starting a Google+ Hangout as easy as clicking on a link, which pops up a browser window that prompts you to choose which Google+ Circles...

  5. Searcher Demographics – We Are What We Search

    Although we’re all amazing and unique individuals (like our parents told us), we do share common attributes. Search engines and marketers alike know this and do their best to deliver you relevant results based on who they think you are and your...