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  1. The Pros and Cons of Big Data Democratization

    Many share this conservative view on data democratization, believing that only data scientists and digital analysts should embark on these journeys into meaningful and rigorous analysis, while others argue that data should be liberated, free for...

  2. How to Create Great Content: Start by Creating Content for Yourself

    The new one might be considered passive – the moth drawn to the light – but it has the potential to be far more powerful because it is the quality of content that is organically drawing the audience to consume and share, rather than the marketing...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    We discover, consume, and share digital content in radically different ways than we did five years ago. If you can build relationships with this 1 percent directly by recognizing their influence, thanking them for sharing with their audiences and...

  4. Google Buys Meebo in an Effort to Beef Up Google+ Engagement

    We are always looking for better ways to help users share content and connect with others across the Web, just as they do in real life,’’ Google said in a statement. In their blog post acquisition announcement, Meebo wrote, “Together with Google...