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SES Toronto brings together experts and leading vendors of the industry to share with you their expertise and solutions. In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss...
Using modern syndication tactics, they can broadcast their message, gain audience mind-share and earn recognition. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
I want to share some of these revelations with you by discussing three of the key areas where these two disciplines overlap and complement each other. Over the past few years, marketing automation has continued to gain influence.
Corporate-controlled content libraries: These enable national brands to share preapproved content, messages, photos, videos, etc.with their many locations, who can then put the compliant resources into an engaging local context.
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. However, this is exactly the same search percentage as in April 2012, so their overall...
In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them that is designed to help them build market share at the...
Claim Your Authorship and Share Content on Google+ In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in...
TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
Search engines: Changes to algorithm, updates, SERP updates, market share. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote...
Share your version in the comments below. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013, the competition is fierce. So which retailer did the best job this year of writing solid PPC ad copy and customizing their...
The easier you make your content to read, the easier it is for users to understand, connect, and share – this is essential for SEO and organic links. To compete successfully in today's new media landscape, simply having an optimized website isn't...
You don't have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore.
In other words can the place to share photos and banter with friends also be the go-to place to find a decent plumber? Local search is an oligarchy, but share is always up for grabs in such a fast moving sector.
And if you're so inclined, you can share your cheers for the new Google+ with the social network's hashtag: #googlepluslove. If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look...
We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for...
The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our information.
After your game is over, Google gives you the option to share your score on Google+ (with the message "I played #breakout on Google Image Search! A new Easter egg turns Google Images into a playable classic arcade game with a Google twist.
However, before you share your video library, keep the following in mind: If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to evolve, Pinterest...
The advice and answers you share through Klout will reach others at their exact time of need. A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results.
Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle that lets you craft, print, and share a total of 27 different logos, and then add one of three different borders, thanks to a card-building machine.
