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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Early last year, over on Twitter, McDonalds decided to use the hashtag #McDStories to get customers to share their stories of McDonalds. Last August Mountain Dew was ready to launch an Apple version and decided to get the crowd to share their...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. Build your personal brand and share content from conferences, Google+ hangouts and so forth for your...

  3. How to Create Great Content: Start by Creating Content for Yourself

    The new one might be considered passive – the moth drawn to the light – but it has the potential to be far more powerful because it is the quality of content that is organically drawing the audience to consume and share, rather than the marketing...