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  1. Introducing the Local Marketing Adoption Curve

    In essence, at the run stage, you should be ready to consistently share information across search, social, and mobile to improve customer acquisition. Today, marketers must ensure their brands are visible where and when their customers are looking...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Since your organization is already publishing content that is relevant and valuable to customers, share this same content on the social media platforms where your customers are active. Your organization may already share curated content on social...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. In a future article, I’ll share the next three most common...

  4. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...