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  1. Writing Your Way to the Top of Search and Social Results

    Share Words of Social Influence If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do share it with them! Google+ users take action on words such as "Share," "Promote...

  2. "Which Update?" Is the Wrong Question

    At this stage you’ll have between two and five years of experience and seen your fair share of updates come and go. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to...

  3. Secret Sauce LoMo Tips for More PPC Sales

    The more information you give Google, the more they can share with online shoppers and searchers. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.

  4. Introducing the Local Marketing Adoption Curve

    In essence, at the run stage, you should be ready to consistently share information across search, social, and mobile to improve customer acquisition. Today, marketers must ensure their brands are visible where and when their customers are looking...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Since your organization is already publishing content that is relevant and valuable to customers, share this same content on the social media platforms where your customers are active. Your organization may already share curated content on social...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. In a future article, I’ll share the next three most common...

  7. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...