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  1. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Please share your thoughts and tips in the comments below. A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular. Especially when an agency is newly hired by a...

  3. Google Tests Knowledge Graph with “In the News”

    Happy to follow up if and when there is something to share. Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. The new rules of selling and customer service are...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    When you provide bloggers with exceptional content, they typically want to write about it and share it with their audience. There are many benefits both to individual bloggers and the company as a whole for cultivating these kinds of relationships...