Forrester Analyst Shar VanBoskirk, author of the report, gave Kenshoo highest marks because of its strong campaign management capabilities, dedicated local media module, and strong customer references.
"Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. VanBoskirk’s presentation was filled with interesting examples of how digital disruption is...
Shar VanBoskirk Adds Search Marketing to Forrester Waves Forrester’s Shar VanBoskirk recently announced she’ll be adding search marketing agencies and SEO platforms to her Waves, in which she performs detailed analyses of technology vendor and...
Consumers will grow so conditioned to micro-impulse offers that they'll lose practice at considered decisions - in all walks of life, not just when buying spa treatments," wrote Forrester analyst Shar VanBoskirk, "Facing a cultural descent into...
Quoting Shar VanBoskirk's Forrester report, US Interactive Marketing Forecast, 2009 To 2014 in our conversation, Jim Yu, CEO & founder of BrightEdge, said 72% of clicks are organic whilst only 28% of clicks go to paid search listings, yet out of a...
Google Takes DoubleClick for $3.1 Billion, Forrester's Shar vanBoskirk As has been widely reported, Google has announced plans to acquire DoubleClick for $3.1 billion. Details from Google can be found in the official press release, on the Official...
