SEO News

Shah

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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  2. Google Fights Claims of Bias in Instant, Local Search

    In October, Siddharth Shah of Efficient Frontier accused Google of brand bias: Google has been busy defending itself from accusations of bias in its local, organic, and paid results in recent weeks. Yesterday, Amit Singhal, Google Fellow and head...

  3. This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail

    Siddharth Shah Director, Business Analytics of Efficient Frontier makes the interesting point that ROAS is a deceptive metric and there are potentially more lessons to be learned. This week, all the large paid search platform providers are telling...

  4. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Dr Sid Shah, Director of Business Analytics, at Efficient Frontier also provided some of their data on the overall growth trajectory of Bing, demonstrating a continual average growth of 0.65% of total paid search marketing spend share every quarter.

  5. New Search Patent Applications: October 6, 2006 - Google Takes Over the Patent Office

    Zamir, and Lilly Christine Irani, Avni Upendra Shah There were some interesting new patent applications this week from Yahoo, Microsoft, and IBM, but nothing on the scale of the outpouring of intellectual property published and assigned to Google...